Just wanted to tell a little bit behind my decision to use a Pre-Order method for my Brand.
1- Sustainable - Using a pre- order method ensures that we are holding our core values, Its is a sustainable way to avoid wasting products and materials. This is our sustainable way of acting agaisnt Fast fashion by releasing limitted prodcuts and helping you secure unique designs before they are sold out. Pre-order means you have ordered before the products is is ready to be made and dispatched.
2- Environmentally - Our planet also suffers the consequences of the excess of clothing made by brands. According to Forbes – Making Climate Change Fashionable article, the clothing and textile industry is the largest polluter in the world. Also, approximately 15% of fabric intended for clothing ends up on the cutting room floor. So, making one more t-shirt that is not going to be sell, it’s a huge harm for our planet. Pre-ordering reduces the waste and damaged to the ecosystem caused by the fashion industry. Because, as mentioned before there won’t be overproduction. Besides, once orders are placed, they can calculate how much fabric and other supplies are going to be used, by having the information of quantities ordered, sizes, colors, etc. This way we reduce waste at its minimum
3- Customer - Pre-ordering also helps you the costumer, because it not only guarantees your favorite styles don’t sell out, but it can save you money too. By pre-ordering, consumers are allowing brands to cut out financial waste in production costs. This allows my company to offer better prices for you without having to cut costs in other ways that are usually socially and environmentally unethical.
4- Thoughtful Purchase - This is about making a thoughtful purchase, not buying by impulse but considering all the process behind a piece of clothing. You are making a conscious choice. We know it’s not easy if you are not accustomed to buy so far in advance. But this changes are the ones to make a difference. Besides, who doesn’t want to enjoy wearing a unique piece? It’s not going to be a mass produced piece of clothing, so you would rarely see it repeated!